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Clothing packaging has the following functions:
1. PROTECTION FUNCTION
Packaging can effectively protect the appearance and quality of clothing and maintain its use value. For example: it can prevent the clothing from the damage of pollution to affect the appearance, and can prevent the erosion of microbial, pests, etc...
2. CONVENIENCE FUNCTION
Packaging is in favor of transportation,handling, and storage, easy for consumers to carry and use.
3. PUBLICITY AND GUIDANCE FUNCTIONS
Packaging can deliver information, introduce products, and guide consumption. To some extent, packaging is the instruction of product and a guide of shopping and consuming.
4. LANDSCAPING AND PROMOTING FUNCTIONS
High quality, fashionable clothing with new and lively, rich and colorful packaging, can directly cause the consumer's interest and love, which can play a "silent salesman" role, and meet the consumer's aesthetic psychological requirements.
The requirements of clothing packaging generally should be consistent with the principle of science, economy, solid, market. Science, that is, packaging materials,and text description should be scientific;economy, that is, saving the social resources and reducing the cost of packaging as far as possible ,besides general packaging costs should not be more than 10% of the finished garment; solid, is the packing should be strong and steady unless loose during the process of handling, transportation and storage;market,that is packaging should be fit for the spending habits and psychology of consumers.